2025 Swanepoel Trends Report

This over-200-page annual report empowers real estate executives with insights and intelligence to adapt and thrive

Swanepoel Trends Report

Discover the Swanepoel Trends Report, the essential strategic guide residential real estate leaders use to understand and leverage the latest trends to help grow their businesses. For two decades, this annual publication, produced by T3 Sixty, has set the standard for strategic insights and analysis in the real estate sector.

Each edition dives deep into the key trends shaping the industry, from technological advancements to new business models, shifting market dynamics, economic influences and policy developments. The report offers actionable intelligence and forward-looking strategies that empower real estate professionals, executives and decision-makers to stay ahead of the curve.

The digital 2025 Swanepoel Trends Report is now live! Access it by clicking on the button below:

20 Years of Unmatched Insight

For two decades, the Swanepoel Trends Report has been the compass guiding real estate leaders through an ever-changing landscape. The depth and breadth of insight we’ve accumulated is unmatched, providing the strategic clarity our industry needs to navigate the future with confidence.

— Jack Miller, president and CEO, T3 Sixty

Exploring the new 2025 Edition

Each Swanepoel Trends Report analyzes the biggest trends shaping the industry for the next 18 to 24 months. In this year's edition, leaders will get key strategic intelligence for the real estate's most important trends, including these four key topics.

Strategies for a Post-Settlement World


Real estate leaders across the U.S. have had to confront new ways of doing business in 2024 as the policies relating to the class-action compensation lawsuit went into effect. This chapter presents the playbook for how leaders of brokerages, MLSs and Realtor associations can win in the new landscape.

Recalibrating the US Home Sales Market


Many in the industry have been waiting for the market to return to a pre-pandemic normal. However, years-long low inventory, low affordability, high demand, rising interest rates and reformulated buyer compensation structure are, taken together, requiring a fresh look at how the market works. This chapter identifies the metrics to focus on and what they suggest is in real estate's future.

The Opportunities At Leaders' Fingertips


T3 Sixty has embarked on a foundational piece of new research, as an update to the landmark DANGER Report, that uncovers the opportunities today's leaders have to create a more profitable, resilient industry for years to come. Insights will be distilled from dozens of the industry's most powerful leaders.

The Impact of Climate on US Real Estate


Severe climate events are fundamentally shifting the costs and risks of living in more areas of the US. This chapter analyzes some of the most significant climate events and how they are playing an increasing role in where and how Americans live.

Pricing

A T3 Trends account provides access to all of T3 Sixty's research and publications, including the 2025 Swanepoel Trends Report mailed to you. All purchases automatically renew one year after purchase, ensuring you get the most up-to-date information. Of course, you can cancel anytime.

Individual
Access

Single printed report and digital access
$ 250 for a single person
  • Quantity 1 - Individual
  • 2025 STR digital access (available immediately)
  • 2025 STR print mailed (mailed)
  • Digital access to T3 Sixty's full intelligence and research library

Leadership
Team

Designed for groups of 2-24
$ 220 per member of the leadership team
  • Quantity 2-24 for teams
  • 2025 STR digital access (available immediately)
  • 2025 STR print mailed (mailed)
  • Digital access to T3 Sixty's full intelligence and research library
  • Bulk Savings ($30/license)
Popular

Management/
Large Boards

Designed for groups of 25 or more
$ 190 per member of management
  • Quantity 25+ for large teams
  • 2025 STR digital access (available immediately))
  • 2025 STR print mailed (mailed)
  • Digital access to T3 Sixty's full intelligence and research library
  • Bulk Savings ($60/license)

Real Estate's Strategic Guide

The primary audience for the Swanepoel Trends Reports includes real estate leaders, brokers, agents and leaders of MLSs and Realtor associations. The reports are also valuable to technology providers and consultants within the real estate sector who seek to stay informed on key trends and developments that influence the market. Additionally, these reports serve policymakers and academics interested in the structural changes and market dynamics within residential real estate.

FAQs

Access to T3 Trends provides users to all the research and analysis that T3 Sixty publishes, including the annual Swanepoel Trends Report (which includes a printed and mailed book). 

With T3 Trends, you receive a print copy and digital access to the 2025 STR, get digital access to all previous STRs, Real Estate Almanacs, and other publications by T3 Sixty.

Each T3 Trends account receives a printed Swanepoel Trends Report. The 2025 Swanepoel Trends Report ships now with each new purchase.

While Visa, Mastercard or American Express credit cards are preferred, invoices can be generated separately.