Change is not chaos; it is strategy awaiting its blueprint.
For 20 years, the Swanepoel Trends Report has been the definitive annual analysis, recognized for shaping the trajectory of residential real estate brokerage by identifying emerging trends and guiding thousands of leaders through the complexities of an ever-evolving industry.
While each year feels unprecedented and predicting the future with absolute certainty is impossible, one truth remains: Trends follow discernible patterns. Being a source of valuable information is both humbling and a stark reminder of the weight of responsibility. You are not defined by circumstances but by the information you use and the plans and decisions you make.
In 2025, real estate leaders have a fundamentally changed industry to grapple with, one that likely has more significant change coming.
T3 Sixty built this edition of the Swanepoel Trends Report – as it has done for two decades – to give leaders a deep analysis of the developments along the industry’s leading edge and practical strategic guidance and foundational information from which to intelligently act.
Founder
Stefan Swanepoel
Editor-in-Chief
Paul Hagey
Contributing Editor
Jack Miller
Assistant Editor
Jenn Goddu
Contributors
Dan Breault, Michael Phelan, Lisa Sturtevant
Researchers
Angelica Baladjay, Lisa Piccardo
Design Director
Tinus Swanepoel
Design
Mario Loredo, Erin O’Brien
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