The Realignment of Marketing Strategies - T3 Trends

2006 Swanepoel Trends Report

The Realignment of Marketing Strategies

Trend 11

The Internet has become the most powerful tool in real estate, both as a research device and as a marketing medium. The web has totally changed the consumer’s focus in selecting a media containing the desired data.The challenge for brokers and agents is to find a dynamic blend of print and Internet advertising in order to create one balanced channel that meets the specific needs of their segmented and fragmented real estate consumer. The potential for those who succeed may be a significant increase in market share.

Total Pages: 27

Published 2020

The Realignment of Marketing Strategies

Trend 11

The Internet has become the most powerful tool in real estate, both as a research device and as a marketing medium. The web has totally changed the consumer’s focus in selecting a media containing the desired data.The challenge for brokers and agents is to find a dynamic blend of print and Internet advertising in order to create one balanced channel that meets the specific needs of their segmented and fragmented real estate consumer. The potential for those who succeed may be a significant increase in market share.

Published 2020

Total Pages: 27

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