Technology makes big promises. In many industries outside of residential real estate, it has made huge, market-making and -driving impacts.

A slew of innovations, from online ticketing, short-term rentals such as Airbnb, and companies like Uber and Lyft have forever changed the travel industry. We can also witness the results of lack of investment in technology with recent storm-related travel challenges at Southwest Airlines. Sorry Southwest: While I love your airline, you will now forever be a business case study for technology underinvestment.