Innovation and the Business Mind
To the average business person, the idea of reading a book on research and industry trends might elicit a yawn. And that could just be why they are average.
Great business people not only see the need to be a student of the game, but also cultivate a taste for it. Warren Bufett invests as much as 80 percent of his time in reading and thinking. “I just sit in my ofce and read all day,” he says. Bill Gates reads 50 books a year. Mark Zuckerberg, Elon Musk, Mark Cuban and their peers all report to be voracious readers. In their commitment to extraordinary success, they make the necessary investment in themselves.
Mapping the Frontier
To win, you must first understand where to play and what the rules are.
That is why tracking trends, shifts and competitors are so important. No one can predict the exact future or nail the precise timing of a trend. But forecasts can become fairly accurate if you do research.
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