This 200+-page annual report empowers real estate executives with insights and intelligence to adapt and thrive
Discover the Swanepoel Trends Report, the essential strategic guide residential real estate leaders use to understand and leverage the latest trends to help grow their businesses. For two decades, this annual publication, produced by T3 Sixty, has set the standard for strategic insights and analysis in the real estate sector.
Each edition dives deep into the key trends shaping the industry, from technological advancements to new business models, shifting market dynamics, economic influences and policy developments. The report offers actionable intelligence and forward-looking strategies that empower real estate professionals, executives and decision-makers to stay ahead of the curve.
2025 Swanepoel Trends Report now live! If you have purchased a 2025 STR or have access to T3 Trends subscription, access the report:
For two decades, the Swanepoel Trends Report has been the compass guiding real estate leaders through an ever-changing landscape. The depth and breadth of insight we’ve accumulated is unmatched, providing the strategic clarity our industry needs to navigate the future with confidence.
— Jack Miller, president and CEO, T3 Sixty
The Swanepoel Trends Reports, unique each year, have addressed a wide array of topics over the years, including:
Understand how advancements in AI, mobile computing and data analytics have created new opportunities for real estate operations and marketing. Insight into the growing importance of digital platforms in driving efficiency and competitiveness.
Leverage the insights of how shifting homebuyer demographics, new technology and macroeconomic facts affect consumer preference and purchasing decisions. Leaders learn how technology has led to evolving consumer expectations.
Dive into the mechanics and details of new and existing brokerage business models and details that companies have leveraged to achieve blazing growth. Leverage the strategies for enhancing agent productivity and navigating industry consolidation for long-term success.
Gain a deeper understanding of housing market cycles, economic indicators and government actions that shape the real estate landscape. Navigate the complexities of interest rates, the complex world of real estate supply and demand and the geography of housing with confidence.
Prepare for the future of MLS systems and master the challenges of data-sharing in an increasingly digital world. Leverage syndication and third-party listing platforms to enhance transparency, efficiency and market competitiveness.
Equip your leadership team with strategic guidance to take advantage of opportunities and overcome challenges. Implement best practices for fostering innovation and driving meaningful organizational change.
Harness the power of storytelling to create impactful real estate marketing that resonates with digital-native consumers. Differentiate your brand in a crowded marketplace with strategies designed for maximum engagement.
Navigate the complexities of legal challenges and regulatory changes that influence industry practices. Stay informed on emerging regulatory trends and their potential impact on your business operations and strategy.
Each Swanepoel Trends Report analyzes the biggest trends shaping the industry for the next 18 to 24 months. In this year's edition, leaders will get key strategic intelligence for the real estate's most important trends, including these four key topics.
Real estate leaders across the U.S. have had to confront new ways of doing business in 2024 as the policies relating to the class-action compensation lawsuit went into effect. This chapter presents the playbook for how leaders of brokerages, MLSs and Realtor associations can win in the new landscape.
Many in the industry have been waiting for the market to return to a pre-pandemic normal. However, years-long low inventory, low affordability, high demand, rising interest rates and reformulated buyer compensation structure are, taken together, requiring a fresh look at how the market works. This chapter identifies the metrics to focus on and what they suggest is in real estate's future.
T3 Sixty has embarked on a foundational piece of new research, as an update to the landmark DANGER Report, that uncovers the opportunities today's leaders have to create a more profitable, resilient industry for years to come. Insights will be distilled from dozens of the industry's most powerful leaders.
Severe climate events are fundamentally shifting the costs and risks of living in more areas of the US. This chapter analyzes some of the most significant climate events and how they are playing an increasing role in where and how Americans live.
The primary audience for the Swanepoel Trends Reports includes real estate leaders, brokers, agents and leaders of MLSs and Realtor associations. The reports are also valuable to technology providers and consultants within the real estate sector who seek to stay informed on key trends and developments that influence the market. Additionally, these reports serve policymakers and academics interested in the structural changes and market dynamics within residential real estate.
The Swanepoel Trends Report is priced at $250, which includes early digital access through this site in November and a printed edition delivered in December. All purchases automatically renew one year after purchase, ensuring uninterrupted access to future reports as they are released.
T3Trends.com offers two subscription options. You can subscribe to the 2025 Swanepoel Trends Report release and receive the print version and digital access to the current year’s STR only.
With a full T3 Trends subscription, you also receive a print copy and digital access to the 2025 STR, while also gaining digital access to all previous STRs, Real Estate Almanacs, and other publications by T3 Sixty.
We want to make the report accessible and sustainable for all. The best way to do this is by digitizing the reports and offering easy, 24/7 online access to our readers.
Print reports will be shipping in December 2024.
While Visa, Mastercard or American Express credit cards are preferred, invoices can be generated separately.
