With over 8,000 pages of research, T3 Trends empowers real estate leaders with the strategic insights and intelligence they need to adapt and thrive
T3 Trends is a comprehensive, ever-growing intelligence designed to provide real estate leaders at every level the key information, data and research they need to make most-informed strategic decissions possible. With over 8,000 pages of meticulously curated research, data and analysis, it stands as an unparalleled resource for industry leaders who seek to stay ahead of the curve in an ever-evolving market.
The content within T3 Trends provides decades of expertise, and covers a broad spectrum of topics including emerging trends, market dynamics, technological advancements, consumer behavior shifts, regulatory changes and much more. Each report, article and analysis is crafted by leading experts who possess a deep understanding of the real estate landscape, offering actionable insights that empower leaders, brokers, agents - those who want the best strategic intelligence about the industry - to make informed decisions that drive growth.
2025 Swanepoel Trends Report now live! If you have purchased a 2025 STR or have access to T3 Trends subscription, access the report:
For two decades, the Swanepoel Trends Report has been the compass guiding real estate leaders through an ever-changing landscape. The depth and breadth of insight we’ve accumulated is unmatched, providing the strategic clarity our industry needs to navigate the future with confidence. Combining that with the Real Estate Almanac and various other reports such as the T3 Tech Guide provides a comprehensive library of research and infomration.
The research library contains over 8,000 pages dedicated to the residential real estate brokerage industry, organized into several key content areas. Below are 12 areas you can explore.
Understand how advancements in AI, mobile computing and data analytics have created new opportunities for real estate operations and marketing. Insight into the growing importance of digital platforms in driving efficiency and competitiveness.
Leverage the insights of how shifting homebuyer demographics, new technology and macroeconomic facts affect consumer preference and purchasing decisions. Leaders learn how technology has led to evolving consumer expectations.
Dive into the mechanics and details of new and existing brokerage business models and details that companies have leveraged to achieve blazing growth. Leverage the strategies for enhancing agent productivity and navigating industry consolidation for long-term success.
Gain a deeper understanding of housing market cycles, economic indicators and government actions that shape the real estate landscape. Navigate the complexities of interest rates, the complex world of real estate supply and demand and the geography of housing with confidence.
Prepare for the future of MLS systems and master the challenges of data-sharing in an increasingly digital world. Leverage syndication and third-party listing platforms to enhance transparency, efficiency and market competitiveness.
Equip your leadership team with strategic guidance to take advantage of opportunities and overcome challenges. Implement best practices for fostering innovation and driving meaningful organizational change.
Harness the power of storytelling to create impactful real estate marketing that resonates with digital-native consumers. Differentiate your brand in a crowded marketplace with strategies designed for maximum engagement.
Navigate the complexities of legal challenges and regulatory changes that influence industry practices. Stay informed on emerging regulatory trends and their potential impact on your business operations and strategy.
The Swanepoel Power 200 is a powerful guide to the most powerful and influential leaders in the residential real estate brokerage industry. Released annually in January, it provides insight into the leader shaping the industry.
This section first presents membership data and other information for all of the nation’s MLS organizations, local Realtor associations, and state Realtor associations. Updated annually in February.
An annual identification of the residential real estate brokerage industry’s best-in-class tech products designed to help brokers, teams and agents better identify, evaluate and choose the technologies that will help them grow and streamline their businesses.
The Mega 1000 ranks the nation’s largest brokerages by US sales volume. Brokerages are also ranked by full-year transaction sides and agent counts as at year-end. It also include Corporation and Franchisor information.
The T3 Trends subscription provides access to all of T3 Sixty's research and publications, including the 2025 Swanepoel Trends Report, which is now live digitally, with a printed edition delivered in December. All purchases automatically renew one year after purchase, ensuring uninterrupted access to future reports as they are released.
